Small business owners are all about "Getting the biggest bang for the buck". We as small biz owners want everything to work efficiently and make sure no resources are wasted that includes human resources, time and money.
The question now is "How do you make sure your operation is efficient?" Not by any magic! But you already have the data that can be used to your advantage. Times have changed and Business Intelligence tools are no longer limited to rich corporations. Forget the full Business Intelligence stack, with your data and an easy to use visualization tool can quickly help you deliver "Gold mine" of information.
There is no doubt that the right visualization tools can help small business owners in their way to success. It is just matter of putting your focus on "being more efficient and nimble".